Part 3, around (1000) words:
(Refer to the Textbook Chapters 7, 8, 9 &10)
For legal reasons, you will not actually create business profiles and launch a campaign on different platforms. You will merely write the proposed plan and the expected results and accumulated costs, using real facts from the chosen used platforms. So, do the proper research and choose wisely..
Create a campaign for your company (NiceOnesa.com) to launch, starting January 2021 till December, that will be active for 12 months. Marketing budget: SR 450,000 to spend on digital advertising media over the next 12 months. The budget also includes up to SR 340,500 for advertising creative and content development, and for the company to manage the program.
- What is your campaign message? (about your digital campaign message)
- What is your digital marketing campaign Schedule: recommend digital marketing content and the schedule for the content? (Must include timeline for the content distribution, frequency of posts and ads).
- What platforms and digital media you will use to deploy your campaign, and for which purpose? Social media platforms (Facebook, Instagram, Twitter, LinkedIn, Snapchat) and any other platform that might help achieve your goals, like google, YouTube, etc. (Must include screenshots of the platforms’ process of creating the campaign). Also, include a table of the budget allocations for each platform on a monthly basis. Try to justify your selection.
- Monitoring and Optimization: describe how you will measure and improve digital marketing performance during the campaign. What tools you will use to monitor the campaign’s activity. (Must include screenshots of the monitoring tools that will keep track of your costs and activity).
EXPERT ANSWER
According to the Business Development Bank of Canada, the overall marketing budget varies depending on whether you’re marketing to consumers or to other businesses:
- B2B companies should allocate 2-5% of revenue to marketing.
- B2C companies should allocate 5-10% of their revenue to marketing.
Here’s the average amount each size of business spends on marketing per year, based on the same research:
- Small businesses (<20 employees): $30,000
- Mid-sized businesses (20-49 employees): $60,000
- Large businesses (50 employees or more): more than $100,000
Social media budget benchmarks
According to the February 2021 CMO Survey, the percentage of marketing budget businesses will spend on social media in the next 12 months breaks down as follows:
- B2B Product: 14.7%
- B2B Services: 18.3%
- B2C Product: 21.8%
- B2C Services: 18.7%
The same research found the amount of marketing budget allocated to social media this year also varies by sector:
- Consumer services: 28.5%
- Communications and media: 25.6%
- Banking and finance: 11.7%
In five years, the overall portion of social media in the marketing budget is estimated to be 24.5%.
Use these averages as benchmarks. Then, tailor them around your goals and resources (more on that below) when planning how to budget a social media campaign for your business.
Remember that your social media budget is not just the amount you spend on paid ads. As we’ll describe in the next section, even if you use only free social tools, you need a social media budget to cover factors like staff time and training.Remember that your social media budget is not just the amount you spend on paid ads. As we’ll describe in the next section, even if you use only free social tools, you need a social media budget to cover factors like staff time and training.
Because content marketing is all about storytelling,and humans have told stories for as long as they could speak. Our attention will always go to those who tell great stories.
When Hasbro and Marvel cooperated to launch their comic book series “G.I. Joe – A Real American Hero!”in 1982, their marketing strategy was simple.
They wanted to create what Kenner Toy Company’s Star Wars action figures already had: A rich backstory for their action figures.
Within two months of releasing the first comic book, about 20% of their target audience, boys between the ages of five and twelve, had two or more G.I. Joe toys. And at that point, the comic book only had two stories.
Seven years later, the series was one of Marvel’s strongest titles, and two out of three boys in the same age category owned at least one G.I. Joe action figure.
How’s that for using content to market a product?
A lot has changed since then, and what worked back in the 80s won’t necessarily work today. However, with new marketing channels like social media popping up almost daily, opportunity is knocking.
So, let’s take a look at what content marketing means now in my content marketing guide. Feel free to skip ahead if one topic catches your eye
a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Their definition is solid in my opinion. But it could use some clarity.
It means that content marketing is a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them on a consistent basis.
Eventually, when customers make a purchase decision, their loyalty already lies with you. They will purchase your productand prefer it over competitors’ options.
In contrast to one-off advertising, content marketing shows that you actually care about your customers.
Today, more than ever before, people want to feel like you care about them. The world is louder and noisier than ever before, and attention is our most valuable resource.
Keep that in mind as we take a look at some of the different types of content marketing.
This, my friend, is one of the greatest examples of content marketingof all time.
But content marketing has been around far longer than the InInternetIn
Why?
Because content marketing is all about storytelling,and humans have told stories for as long as they could speak. Our attention will always go to those who tell great stories.
When Hasbro and Marvel cooperated to launch their comic book series “G.I. Joe – A Real American Hero!”in 1982, their marketing strategy was simple.
They wanted to create what Kenner Toy Company’s Star Wars action figures already had: A rich backstory for their action figures.
Within two months of releasing the first comic book, about 20% of their target audience, boys between the ages of five and twelve, had two or more G.I. Joe toys. And at that point, the comic book only had two stories.
Seven years later, the series was one of Marvel’s strongest titles, and two out of three boys in the same age category owned at least one G.I. Joe action figure.
How’s that for using content to market a product?
A lot has changed since then, and what worked back in the 80s won’t necessarily work today. However, with new marketing channels like social media popping up almost daily, opportunity is knocking.
How to Monitor the Performance of Your Digital Marketing Campaign
Raul Harman GUEST
Oct 03, 2018
Today, investing in at least some form of digital marketing is a necessity for any business that wants to get noticed in a highly competitive digital marketing ecosystem. They usually invest in conversion-boosting tactics like social networking, creating killer content, and paid advertising. However, there is yet another immensely important element they usually forget and that’s monitoring their online performance