Chapter 13 – According to Franks and Smallwood (2013), information has become the lifeblood of every business organization, and that an increasing volume of information today has increased and exchanged through the use of social networks and Web2.0 tools like blogs, micro blogs, and wikis. When looking at social media in the enterprise, there is a notable difference in functionality between e-mail and social media, and has been documented by research – “…that social media differ greatly from e-mail use due to its maturity and stability.” (Franks & Smallwood, 2013).
Q2: Please identify and clearly state what the difference is?
- The social media is made up of web pages or web applications mostly, having large amount of web data.
- This data can be of different types. which include images, audio, video and mostly is the text.
- With such large number of traffic moving in the social media than the the emails.
- For any business, knowing what the customers or to-be customers think about their product or service is very important.
- As to know their sentiments, Data mining plays quiet an important role in doing so.
- All together, Social media analysis includes huge amount of data, this data all together can be called as Big Data, as it contains large volume and the velocity at which it is being generated.
The noticable difference between Social media and E-mail is that,
- Considering what is told in above points applies more to the social media.
- Considering email services, Mostly people or businesses use emails as a part of formal contact or to contact the employees or to promote their business.
- Analysis on emails is also profitable, but not as much as that of social media.