Question One • Develop a digital and social marketing communications plan using communications channels for your hypothetical business. Question Two • Is social media right for your hypothetical business? If not, why is social media not right for your business? Question Three • How would you modify the messaging specific to digital/social media and personal selling? Provide an example to illustrate this point.
EXPERT ANSWER My mobile hair salon will utilize Instagram, Twitter, and Facebook. Instagram mostly ideal for promoting my business especially in the hair industry. Offer promotions exclusive to social media Offering my followers limited-time special deals over Lux Mobile Hair Salon social channels for their next appointment. I could post a ‘secret’ word or phrase …