Business

YOUR TASK: As the Marketing Department Chief, develop the marketing strategy for presentation to the Vice President for International Operations. In developing the strategy, consider the following areas (Eoch marketing strategy element is of 5 marks): 25 marks 1. market segmentation/product positioning 2. product policy (standard product vs product adaptation) 3. pricing 4. promotion 5. distribution. the case. Where applicable, list the possible answers to logical response to the question. Your answer should be written in business style. CASE 1: Boston Market Corporation In the US, Boston Market Corporation specializes in family and individual meals and specialty sandwiches. The Boston Market menu offers a variety of meats induding rotisserie chicken, rotisserie turkey, meatloaf and baked ham. Boston Market Corporation also has a strong Equal Employment Opportunity (EEC) program. Boston Market Corporation has just completed a regional assessment of Middle East and determined that Saudi Arabia was the best country to launch its operations from. A number of US corporations already have subsidiaries in the country. The US government likewise has strong diplomatic ties with the Saudi government, to include the presence of US military advisors personnel and their families in the country. The Vice President for International Operations has tasked the Marketing Department to develop a marketing strategy for the new venture. The strategy, if successful in Saudi Arabia, will be used to spearhead market expansion into other Middle East countries. . . Arab Cultural Traits: Arab priorities are one’s self, kinship, those of the same religion and country • Greetings done with the right hand on chest near the heart, may be followed by a gentle limp handshake, men kiss one another on both cheeks Viewing another peripherally is impolite, avoid close distance with strangers and acquaintances Islam religion prohibits eating pork, drinking alcoholic beverages, and gambling Avoid shaming an Arab-results in loss of power and influence impacting self and family To Arabs, commerce is an honorable career; connections/networking important; use a local representative when conducting business Nothing happens quickly; must be patient; trust is paramount and cultivated over time Need to show harmony/agreement in business dealings; avoid bringing up business until you get to know Arab counterpart Koran doesn’t say women must be veiled, but must be modest in appearance/dress, and cover arms and hair; attitude varies among Arab countries; publicly, women defer to men Foreign female must be culturally sensitive Expect to socialize as part of doing business in Arab countries: Arab women are not part of the business scene YOUR TASK: As the Marketing Department Chief, develop the marketing strategy for presentation to the Vice President following areas (Fach marketing strategy element is of 5

in bussiness style and related to only this case EXPERT ANSWER 1. Market segmentation – Saudi Arabia would be a good market for the corporation. Especially, if they can distinguish themselves from other businesses. With its prominent cities like Mecca, Medina the visitors number would be high there. Thus, Corp must include the segment of …

YOUR TASK: As the Marketing Department Chief, develop the marketing strategy for presentation to the Vice President for International Operations. In developing the strategy, consider the following areas (Eoch marketing strategy element is of 5 marks): 25 marks 1. market segmentation/product positioning 2. product policy (standard product vs product adaptation) 3. pricing 4. promotion 5. distribution. the case. Where applicable, list the possible answers to logical response to the question. Your answer should be written in business style. CASE 1: Boston Market Corporation In the US, Boston Market Corporation specializes in family and individual meals and specialty sandwiches. The Boston Market menu offers a variety of meats induding rotisserie chicken, rotisserie turkey, meatloaf and baked ham. Boston Market Corporation also has a strong Equal Employment Opportunity (EEC) program. Boston Market Corporation has just completed a regional assessment of Middle East and determined that Saudi Arabia was the best country to launch its operations from. A number of US corporations already have subsidiaries in the country. The US government likewise has strong diplomatic ties with the Saudi government, to include the presence of US military advisors personnel and their families in the country. The Vice President for International Operations has tasked the Marketing Department to develop a marketing strategy for the new venture. The strategy, if successful in Saudi Arabia, will be used to spearhead market expansion into other Middle East countries. . . Arab Cultural Traits: Arab priorities are one’s self, kinship, those of the same religion and country • Greetings done with the right hand on chest near the heart, may be followed by a gentle limp handshake, men kiss one another on both cheeks Viewing another peripherally is impolite, avoid close distance with strangers and acquaintances Islam religion prohibits eating pork, drinking alcoholic beverages, and gambling Avoid shaming an Arab-results in loss of power and influence impacting self and family To Arabs, commerce is an honorable career; connections/networking important; use a local representative when conducting business Nothing happens quickly; must be patient; trust is paramount and cultivated over time Need to show harmony/agreement in business dealings; avoid bringing up business until you get to know Arab counterpart Koran doesn’t say women must be veiled, but must be modest in appearance/dress, and cover arms and hair; attitude varies among Arab countries; publicly, women defer to men Foreign female must be culturally sensitive Expect to socialize as part of doing business in Arab countries: Arab women are not part of the business scene YOUR TASK: As the Marketing Department Chief, develop the marketing strategy for presentation to the Vice President following areas (Fach marketing strategy element is of 5 Read More »

Using the Boston Market cooperation case study attached above to answer the following

As the Marketing Department Chief, develop the marketing strategy for presentation to the Vice President for International Operations. In developing the strategy, consider the following areas (Each marketing strategy element is of 5 marks): market segmentation/product positioning product policy (standard product vs product adaptation) pricing promotion and distribution. EXPERT ANSWER Product positioning Saudi people love eating …

Using the Boston Market cooperation case study attached above to answer the following Read More »

Question 2 Oman Factory manufactures one product called colonia. In the manufacturing process of conlonia, the factory needs to use two main different materials, A & B. For making 200 units colonia the standard quantity of material A is 6 pounds costing 18 OMR and 8 pounds of B costing 32 OMR. All of the material was used during the month to produce 500 units of Colonia. The factory accounting records showed that 40 pounds of material A was used costing 250 OMR, while 75 pounds of material B was used costing 150 OMR. Required: 1. Compute the following for A and B, (a) Material Price Variance (b) Material Quantity Variance (c) Material Mix Variance (d) Material Yield Variance. [ 4 marks]

EXPERT ANSWER

Often new teams that must become productive quickly start off by writing ground rules or a team working agreement. Conduct some research on team working agreements and create a summary of what such an agreement might include.

EXPERT ANSWER Working agreements, also known as team norms, are guidelines developed by the teams as to how they must work together to create a positive, productive process. Working agreements describe positive behaviors that, although basic, often are not automatically demonstrated in team processes. Examples of team working agreement. Show respect. Don’t interrupt; let people finish what they’re saying. …

Often new teams that must become productive quickly start off by writing ground rules or a team working agreement. Conduct some research on team working agreements and create a summary of what such an agreement might include. Read More »

Explain what data collection method you would use to conduct research in the following situations. Be selective, do not use multiple methods. (2*4= 8 marks)

a. You wish to study quality of health care in 27 societies in semi-rural area. You are primarily concerned with the residents’ perceptions of health care and their use of various health care facilities. b. You are interested in expanding the product line of your company. You plan to collect data from a variety of …

Explain what data collection method you would use to conduct research in the following situations. Be selective, do not use multiple methods. (2*4= 8 marks) Read More »

Below are the real data of the Nasdaq and the Bitcoin over a 5-day period. William would like you to help him calculate the 4-day average Amihud illiquidity measure in billions. What conclusion you could obtain after calculating the Amihud measure? Assume volume is the dollar trading volume.

EXPERT ANSWER Amihud illiquidity measure = absolute daily returns/dollar volume of that day daily return = (closing price today – closing price yesterday )/ closing price yesterday absolute daily return means -ve sign is ignored. so -1 will be taken as 1 NASDAQ Higher amihud measure means the stock is more illiquid and can generate …

Below are the real data of the Nasdaq and the Bitcoin over a 5-day period. William would like you to help him calculate the 4-day average Amihud illiquidity measure in billions. What conclusion you could obtain after calculating the Amihud measure? Assume volume is the dollar trading volume. Read More »