Brian Mutembei

Which 3 statements are true regarding Product Categories? (Select all that apply)

A) A product category can be assigned through bank feeds. B) A transaction can be posted to a product category. C) The Products and Services list can be filtered by product category. D) An existing category or adding a new product category can be specified when adding a product/service item. E) Entering the name of …

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How does product/service continuum apply to online dating sites?(Marketing )

EXPERT ANSWER Product/ service continuum implies that the commodity or service in picture is a combination of tangible and intangible feature. Its not abiding to the extremes of products as being tangible or services as being intangible. A good example is a dinner at a restaurant. While the dinner is a commodity as it is …

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1. One goal for Alphabets X division is to create a new money-making business that rivals Google in size and profitability but does not involve search functions. What do you think that will be? 2. Why was Google rebranded as Alphabet?

EXPERT ANSWER 1. This is done so that the functions of google and Alphabet X splits and the burden is comparatively minimized on a single company, making the companies focus more on their core functions. And the fact that Alphabet X does not involve search function is because Google already has the largest market share …

1. One goal for Alphabets X division is to create a new money-making business that rivals Google in size and profitability but does not involve search functions. What do you think that will be? 2. Why was Google rebranded as Alphabet? Read More »

Why AB InBev, Heineken and other global Brewers target emerging markets such as Vietnam? (250 to 300 words)

EXPERT ANSWER The answer to the questions why big international alcoholic brands and brewers such as AB InBev, Heineken and others are targeting the emerging markets such as Vietnam can have several dimensions. First of all it is due to exchange of cultural ideas and views. The influence of western culture has a greater bearing …

Why AB InBev, Heineken and other global Brewers target emerging markets such as Vietnam? (250 to 300 words) Read More »

write a reflective journal on case study ” Googling With China” reflective journal must be on 2 A4 size pages( forward and backward) and answer the question 1 to 4 in case study.

EXPERT ANSWER Google was formed by Sergey Brin and Larry Page in 1998, with the intention of being a unique company not in the business process but especially in the attitude towards the business and business processes as being up service to society and bring about Innovation and development with profitability being an ancillary and …

write a reflective journal on case study ” Googling With China” reflective journal must be on 2 A4 size pages( forward and backward) and answer the question 1 to 4 in case study. Read More »

Q1.Suppose Tata Motorcycle, an Indian motorcycle producer is planning to export its products to the Malaysian market. Please discuss what factors in the Malaysian market will influence to what extent Tata will modify its motorcycles.

Q2, Assess the prospects for driverless cars. Once the technology is perfected, which obstacles will Waymo have to overcome before automonous mobility becomes widely adopted? EXPERT ANSWER 1. The economic factors or attributes that affect much of the marketing of any product or service within the domestic market in any country, also broadly apply to the …

Q1.Suppose Tata Motorcycle, an Indian motorcycle producer is planning to export its products to the Malaysian market. Please discuss what factors in the Malaysian market will influence to what extent Tata will modify its motorcycles. Read More »

Case: Alphabet Inc.: Reorganizing Google: Case Synopsis: Co-founded by Larry Page and Sergey Brin in 1998, Google’s original mission was “to organize the world’s information and make it universally accessible and useful.” Over the years, Google has come to dominate that space, but the company has also diversified in numerous ways. Some projects and acquisitions were directly relevant to the company’s original mission, while other ambitious “moonshot” projects and acquisitions (for example, in health care, self-driving cars, and smart-home appliances) seemed to fall far from Google’s core competencies. Many analysts and investors questioned the heavy investments in R&D for these projects, especially since the lack of clarity in Google’s financial reporting on individual projects made it difficult to discern whether these investments were generating or would eventually yield any dividends for investors.

In response to increasing pressure from investors and in the face of stagnant share prices, Google announced an unusual restructuring plan in October 2015. It created a new firm—Alphabet, Inc.—to act as a holding company for Google and quite a few other independent subsidiaries under the Alphabet umbrella. The businesses within Alphabet were organized into …

Case: Alphabet Inc.: Reorganizing Google: Case Synopsis: Co-founded by Larry Page and Sergey Brin in 1998, Google’s original mission was “to organize the world’s information and make it universally accessible and useful.” Over the years, Google has come to dominate that space, but the company has also diversified in numerous ways. Some projects and acquisitions were directly relevant to the company’s original mission, while other ambitious “moonshot” projects and acquisitions (for example, in health care, self-driving cars, and smart-home appliances) seemed to fall far from Google’s core competencies. Many analysts and investors questioned the heavy investments in R&D for these projects, especially since the lack of clarity in Google’s financial reporting on individual projects made it difficult to discern whether these investments were generating or would eventually yield any dividends for investors. Read More »